✍️ How to Use Bernard to Create Killer Emails (Fast)

Once you’ve trained Bernard on your business, he’s ready to start writing for you - instantly.

Bernard takes what he’s learned about your tone, product, and audience, and uses it to generate tailored outreach and content that feels like it was written by your best marketer on their best day.

🚀 Where to Use Bernard

You can ask Bernard to write from any company page or contact page inside Honch.

Just look for the AI button - that’s your shortcut to personalised content creation.

💬 What Bernard Can Do

When you ask Bernard to write, he automatically researches everything that matters:

Company growth, funding, and changes
Their product or proposition
The prospect’s challenges or priorities
Your tone, product, and positioning

Then he combines it all into an email or message that’s specific, relevant, and ready to send.

🧠 How to Get the Best Results

Go to a company or contact page in Honch.
Open your AI chat box.
Type a short request, like:
- “Write a personalised outreach email introducing our software.”
- “Draft a follow-up message for this company about their expansion.”
Review Bernard’s suggestion.
Copy, tweak if needed, and send.

💡 Tips for Great Outputs

Be specific with your request.
Use Bernard regularly - he learns what great looks like.
Try using him for blog intros, social posts, and follow-ups too.

🧩 Example Prompts

“Write a 3-line outreach email to this contact about their marketing team changes.”
“Summarise this company’s growth in one paragraph for a proposal intro.”
“Write me a quirky but succinct introduction referencing the end of year approaching.”

Bernard is designed to be effortless - you train him on your offering, he goes off and does the research and produces emails that convert.

Once you've trained him, just open a contact page, ask, and get content that’s smart, relevant, and fast.