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AI Research Enrichments

AI Research Enrichments allow you to take live signals inside Honch and instantly supplement them with additional research from Bernard.

Instead of simply identifying a new hire, promotion or company movement, you can generate tailored research around that prospect in seconds - ready for export into CRM or outbound workflows.

What can be enriched?

You control the prompt, so Bernard can research prospects however you want.

Examples include:

  • Current software providers
  • Existing employee benefits
  • L&D initiatives
  • Marketing investments
  • Sponsorship activity
  • International growth plans
  • Hiring priorities
  • Workforce expansion activity
  • Recent funding or acquisitions
  • Business strategy and priorities
  • Recent public activity

Each enrichment can be applied to contacts or companies directly inside Search.

How it works:

Step 1: Select your prospects

Firstly, add the Bernard Response field to your column view. Select the contacts or companies you want to enrich. You can enrich up to 200 records at once.

Step 2: Click "Enrich Contacts"

Use the Enrich Contacts button at the top of the page.

Step 3: Enter your prompt

Write the instructions for how you want Bernard to research the selected prospects.

Example prompts:

  • "Research current HR software providers and employee benefits"
  • "Summarise recent marketing investments and sponsorship activity"
  • "Identify recent funding, acquisitions and expansion plans"
  • "Research likely finance priorities and transformation activity"

The more specific the prompt, the more tailored the enrichment output will be.

Step 4: Submit the enrichment

Once submitted, Bernard will begin researching the selected records automatically.

Most enrichments complete within seconds.

Step 5: Receive your completion email

You’ll receive an email notification as soon as the enrichment has finished processing.

Step 6: Refresh the page

Refresh Search to view the completed enrichment data directly inside the Bernard Response column.

The enriched data can then be:

  • Exported to Excel
  • Uploaded into your CRM
  • Used in outbound campaigns
  • Added to workflows for reps or agents

Example use cases:

HR:

  • Supplement contacts with existing benefit information
  • Add current software providers to company data
  • Enrich data on current L&D investments

Marketing:

  • Add current sponsorship investment to new CMO hires
  • Supplement companies with recent campaign data
  • Enrich contacts with sector insight

Finance:

  • Find new CFOs and enrich with current partner data
  • Supplement funded companies with growth research
  • Enrich contacts with key financial challenges

This new feature allows you to move from:

"Here’s a new decision-maker"

To:

"Here’s a new decision-maker, what the business is focused on, which suppliers they may already use, and where the opportunity could be."